“American Christians are Redefining the Faith:
Adherents Creating New Worldviews Loosely Tied to Biblical Teaching”
Click the button below to get the latest findings of the American Worldview Inventory 2020.

Cultural transformation is possible

… we have a plan to restore the biblical worldview and God’s truth to all areas of our culture

Our Mission: The Cultural Research Center at Arizona Christian University exists to advance the Kingdom of God by conducting cultural and biblical worldview studies that will provide research and resources to inform and mobilize strategic engagement in cultural transformation.


America seems to be in a freefall – morally, politically, culturally – our founding values and the biblical worldview seemingly fading forever. But at the Cultural Research Center at Arizona Christian University, we believe there’s hope – that cultural transformation is possible.

CRC was formed in partnership with Dr. George Barna, the widely published, influential researcher of American culture and worldview, to produce credible research and analysis to show the transformational impact of the biblical worldview on American culture.

Our mission starts with educating ACU students with the biblical worldview, so they understand and live according to God’s truth. We believe the next generation, transformed and equipped, can influence every area of culture: business and education, government and politics, information and news media, science and technology, arts and entertainment, churches and families.

But CRC’s mission extends outside ACU, across the nation to support educators, church leaders, ministry partners and others who share this vision.

At the Cultural Research Center, we believe it can be done by those who share the call to transform culture, guided by informed research and targeted data, and supported by practical, strategic resources. That’s what CRC brings to the table – research and resources for cultural transformation.

Dr. George Barna

Director of Research, Cultural Research Center at Arizona Christian University

George Barna is the Director of Research at the Cultural Research Center and a professor at Arizona Christian University. He is also the founder of the Barna Group, a research company that has set the standard for understanding trends in American culture. Dr. Barna has written more than 50 books, including numerous award-winners and New York Times bestsellers. He is also a Fellow at the Townsend Institute, has taught at the undergraduate and graduate level, and has pastored two churches. Dr. Barna is often called “the most quoted person in the Christian Church today.”

Dr. Tracy Munsil

Executive Director of the Cultural Research Center at Arizona Christian University

Dr. Tracy Munsil is the Executive Director of the Cultural Research Center and is also Associate Professor of Political Science at Arizona Christian University. Dr. Munsil chaired the collaborative process to develop the ACU CORE liberal arts curriculum and teaches political science and Humanities courses at ACU. She was appointed by Arizona Gov. Doug Ducey to the Commission on Appellate Court Appointments and serves on the Board of Directors for Voices for the Voiceless, a next-generation prolife organization based in Phoenix. Dr. Munsil was a full-time lecturer in the Arizona State University School of Politics and Global Studies. Her doctorate was her third degree from ASU, after earning both a political science master’s and a bachelor’s degree in journalism. At ASU she met her husband, ACU President Len Munsil. Dr. Munsil home-educated their eight children for 14 years.

Our Work

The Cultural Research Center is a part of Arizona Christian University, whose mission is to transform culture with biblical truth. This is only possible when future Christian leaders are equipped to influence the world with a clear, strong and compelling biblical worldview.

One objective of the Cultural Research Center is to track the state of American culture and the prevailing worldviews of Americans. CRC will conduct ongoing national surveys and distribute the results to media, faculty, donors and ministry partners. The information will assist in identifying and addressing cultural challenges while establishing Arizona Christian University as a leader in cultural transformation.

CRC will also measure and inform the University’s CORE liberal arts curriculum. The CORE is unique among American universities and is designed to equip students with a biblical worldview, enabling them to succeed in their vocations and transform the culture in their arena of influence.

Changed lives change the world. CRC will measure the impact of ACU’s graduates and provide empirical evidence that demonstrates their impact on cultural transformation. And CRC will share cutting-edge research and strategic resources with others engaged in cultural transformation.

You can become a valuable partner of the Cultural Resource Center.

Individuals who make a financial investment in the CRC will have early access to research findings and publications. In addition, investors will be invited to special VIP briefings from ACU President Len Munsil and Dr. George Barna.

Most importantly, investors will have the satisfaction of knowing they have helped establish the nation’s leading research center designed to measure the impact of a biblical worldview in transforming culture.

For more information

Contact Tracy Munsil, Executive Director
(602) 489-5300
[email protected]

Cultural Research Center
Arizona Christian University
1 W. Firestorm Way
Glendale, AZ 85306