Millions Admit They Could Be Persuaded That
God Exists—Under the Right Conditions
American Worldview Inventory 2025 – Report #4
Click the button below to get latest findings from the AWVI 2025 by Dr. George Barna
Cultural transformation is possible
… we have a vision to restore the biblical worldview and God’s truth to all areas of our culture
Vision
CRC was formed in partnership with Dr. George Barna, the widely published, influential researcher of American culture and worldview, to produce credible research and analysis to show the transformational impact of the biblical worldview on American culture.
Our mission starts with educating ACU students with the biblical worldview, so they understand and live according to God’s truth. We believe the next generation, transformed and equipped, can influence every area of culture: business and education, government and politics, information and news media, science and technology, arts and entertainment, churches and families.
But CRC’s mission extends outside ACU, across the nation to support educators, church leaders, ministry partners and others who share this vision.
At the Cultural Research Center, we believe it can be done by those who share the call to transform culture, guided by informed research and targeted data, and supported by practical, strategic resources. That’s what CRC brings to the table – research and resources for cultural transformation.
George Barna
Director of Research, Cultural Research Center at Arizona Christian University
George Barna is the Director of Research and cofounder of the Cultural Research Center at Arizona Christian University. He is also an ACU professor, focusing on worldview assessment and development, and cultural transformation. He was the founder and leader of the Barna Group, a research company that has set the standard for understanding trends in American culture. In addition, he has taught at the undergraduate and graduate level, and has pastored two churches. Barna has written 60 books, including numerous award-winners and New York Times bestsellers. His most recent book is, Raising Spiritual Champions: Nurturing Your Child’s Heart, Mind and Soul (Arizona Christian University Press, 2023).
Dr. Tracy Munsil
Executive Director, Cultural Research Center at Arizona Christian University
Dr. Tracy Munsil is the Executive Director of the Cultural Research Center and is Associate Professor of Political Science at Arizona Christian University. She is also the Publisher of Arizona Christian University Press, the book-publishing entity of Arizona Christian University. Dr. Munsil chaired the collaborative process to develop the ACU CORE liberal arts curriculum, and was instrumental in creating and teaching political science and Humanities courses at ACU. She was appointed by Arizona Gov. Doug Ducey to the Commission on Appellate Court Appointments and served as Chair of the Board of Directors for Voices for the Voiceless, a next-generation prolife organization based in Phoenix. Dr. Munsil was a full-time lecturer in the Arizona State University School of Politics and Global Studies. Her doctorate was her third degree from ASU, after earning both a political science master’s and a bachelor’s degree in journalism. At ASU she met her husband, ACU President Len Munsil. Dr. Munsil home-educated their eight children for 14 years and now enjoys her 19 grandchildren.
Our Work
The Cultural Research Center is a part of Arizona Christian University, whose mission is to transform culture with biblical truth. This is only possible when future Christian leaders are equipped to influence the world with a clear, strong and compelling biblical worldview.
One objective of the Cultural Research Center is to track the state of American culture and the prevailing worldviews of Americans. CRC will conduct ongoing national surveys and distribute the results to media, faculty, donors and ministry partners. The information will assist in identifying and addressing cultural challenges while establishing Arizona Christian University as a leader in cultural transformation.
CRC will also measure and inform the University’s CORE liberal arts curriculum. The CORE is unique among American universities and is designed to equip students with a biblical worldview, enabling them to succeed in their vocations and transform the culture in their arena of influence.
Changed lives change the world. CRC will measure the impact of ACU’s graduates and provide empirical evidence that demonstrates their impact on cultural transformation. And CRC will share cutting-edge research and strategic resources with others engaged in cultural transformation.
See our latest CRC Brief: What is a Worldview? What is the Biblical Worldview?
Individuals who make a financial investment in the CRC will have early access to research findings and publications. In addition, investors will be invited to special VIP briefings from ACU President Len Munsil and Dr. George Barna.
Most importantly, investors will have the satisfaction of knowing they have helped establish the nation’s leading research center designed to measure the impact of a biblical worldview in transforming culture.
For more information
Contact Tracy Munsil, Executive Director
(602) 489-5300
[email protected]
Cultural Research Center
Arizona Christian University
1 W. Firestorm Way
Glendale, AZ 85306
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