Color Palette and Typography
ACU in Color
Arizona Christian University’s official colors are red, yellow, dark grey and black. A complete color palette, including primary and secondary colors support the Arizona Christian University brand. Colors are one of the strongest ties to memory, and the consistent application of our primary and secondary colors palettes are critical. The teal color from the primary palette along with the colors from the secondary palette should be used in moderation.
Primary Colors
| Color | CMYK | RGB | Hex |
| Firestorm Red | 9/96/100/1 | 217/46/39 | d92e26 |
| ACU Marigold | 5/25/100/0 | 243/190/23 | f3be17 |
| Light Grey | 17/15/18/0 | 210/207/201 | d2cfc8 |
| Dark Red | 16/97/100/5 | 198/42/35 | c62a23 |
| Dark Grey | 72/68/67/90 | 34/34/34 | 222222 |
| Grey | 69/63/64/72 | 53/53/53 | 353535 |
| Teal | 57/09/00/13 | 96/201/221 | 60c9dd |
Secondary Colors
| Color | CMYK | RGB | Hex |
| White | 0/0/0/0 | 255/255/255 | ffffff |
| Black | 75/68/67/90 | 0/0/0 | 000000 |
| Web Grey | 68/61/60/47 | 64/64/64 | 404040 |
| Silver | 9/8/10/0 | 228/226/222 | e4e2de |
| Coral | 0/20/20/0 | 252/211/193 | fcd3c1 |
| Orange | 4/44/90/0 | 239/156/54 | ee9c36 |
| Bright Yellow | 0/21/97/0 | 255/202/23 | ffc917 |
| Lemon Curry | 23/36/100/2 | 199/156/19 | c79c13 |
| Firebrick | 0/78/82/30 | 178/38/32 | b22620 |
| Maroon | 0/100/95/75 | 94/0/0 | 5e0000 |
ACU Typography
Consider typography an extension of the Arizona Christian University personality. It conveys moods, tones, and meanings.
SANS SERIF
- Proxima Nova should be used as a title, headline, and header font.
- Montserrat may be used as a substitute when Proxima Nova is not available.
- Roboto Condensed may be used as a substitute when Proxima Nova Condensed is not available.
- Open Sans should be used for body copy and larger volumes of content.
SERIF
- Kulturista should be used for subheaders and body copy.
- Roboto Slab may be used as a substitute when Kulturista is not available.