Bachelors in Business Administration – Marketing

Overview

The Bachelor of Science in Business Administration – Marketing is designed for individuals who want to pursue a career in the creative, fast-paced, and wide-ranging field of marketing. The program features a focus on fundamental marketing knowledge and skills, how marketing encourages innovation, effects strategy, drives corporate performance, and how it can be used to transform culture with biblical truth and exert cultural influence. The coursework provides knowledge of business as well as a solid understanding of the various marketing disciplines.

Why Marketing at ACU?

In addition to a faculty to student ratio of 17:1 and a rigorous and biblically-integrated curriculum, ACU’s Marketing program offers several unique advantages:

  • ACU’s marketing program provides broad academic exposure to marketing, marketing strategy, and the critical elements that make organizations function efficiently.
  • A Business Administration – Marketing degree helps develop a variety of skills that can be applied to jobs in business, government, and nonprofit organizations and in almost any industry. It can also prepare graduates to start their own businesses.
  • Graduates with a solid marketing education are always in demand because of the increasing attention on meeting customer needs and the higher than average job growth rate.
  • ACU’s business graduates are equipped to be leaders of influence with strong conservative and Christian values who can make an impact for the Kingdom in Arizona, the U.S., and beyond.

What will I study?

The Marketing program provides a biblical liberal arts foundation with an innovative approach to general studies that reclaims a Christian conception of the Liberal Arts, preparing students to be influential thinkers. Career-related focus areas will include:

  • Accounting
  • Economics
  • Finance
  • Marketing
  • Social Media Marketing
  • Advertising
  • Consumer Behavior
  • Marketing Research

Career Paths

With a degree in Business Administration – Marketing, graduates can pursue careers in:

  • Account Executive
  • Account Manager
  • Business or Management Analyst
  • Entrepreneur
  • General Manager
  • Human Resources Manager
  • Management Consultant
  • Non-profit Manager
  • Operations Manager
  • Sales Manager

School of Business Administration

Arizona Christian University
Building 2000
1 W. Firestorm Way
Glendale, AZ 85306

  Phone:
(602) 386-4111

  Email:
[email protected]

Academic Major Courses

Core requirements accumulate to 30 credits, emphasis requirements accumulate to 9 credits and required electives accumulate to 6 credits.

CourseCourse NameCredits
BUS 101Introduction to Business3
ECO 203Principles of Economics3
MAT 210Introduction to Statistics3
CSC 220Computer Information Systems3
ACC 221Financial Accounting3
ACC 222Managerial Accounting3
MGT 232Personal Money Management3
BUS 301Business Law3
FIN 330Principles of Finance3
MGT 340Principles of Management3
BUS 341Business Ethics3
MKT 350Principles of Marketing3
BUS 490Business Capstone3
MKT 354Advertising and Promotion3
MKT 382Social Media Marketing3
MKT 392Consumer Behavior3
MKT 450Marketing Management3
MKT 452Marketing Research3

Checksheets

At Arizona Christian, we structure our programs to effectively prepare students to transform culture in their workplace. Our checksheets are annual guides that support students along the path toward graduation.

Campus

Faculty

Our professors are experts in their respective fields and passionate about the subjects they teach; they challenge, and stretch their students to reach their goals. Students are encouraged to think critically and analyze what they learn in the classroom thoroughly. These are some of the professors you will work closely with:

Edward A. Clavell, D.Min.

Department Chair
Dean of Academic Affairs

[email protected]

Dr. Clavell began his professional career as a metal craftsman and entrepreneur in New York City. Upon moving to Arizona, he continued his entrepreneurial ventures, as owner-operator of Jessco Industries and production manager of Heritage Metalworks, along the way he transitioned into church ministry and academics.

Jeff Welsh

Assistant Professor

[email protected]

Jess Harris

CORE Professor, Business Professor

[email protected]

Vince Scarpinato

Business Professor

[email protected]

Related Programs

B.S. in Business Administration – Management

School of Business Administration

Minor in Business Administration

School of Business Administration