Brand Center


Tool Kit


Our voice is Courageously Christian

Arizona Christian University has a unique mission and we aren’t afraid to be courageous, we’re proud of who we are. At ACU, we have terms we prefer to use as well as phrases we feel describe our culture. Below you will find a selection of blurbs that are commonly used throughout our marketing and communications. As the Marketing department, we encourage you to use any of this copy in a project, design or web story.

About ACU

ACU is an accredited, private, non-profit, Christian university in Phoenix, Arizona offering a wide variety of degrees preparing students for successful careers, while remaining committed to its vision of transforming culture with biblical truth. Students actively engage in biblically-integrated academics and gain a liberal arts foundation with critical thinking skills that last a lifetime. Spiritual development is also integrated within the University experience, where all four-year campus students receive a minor in Biblical Studies, attend chapel twice a week, and complete spiritual formation and service hours each semester.


Arizona Christian University provides a biblically-integrated, liberal arts education equipping graduates to serve the Lord Jesus Christ in all aspects of life, as leaders of influence and excellence.


Arizona Christian University exists to educate and equip followers of Christ to transform culture with the truth.

Core Commitments

  • Before all else, be committed to Jesus Christ – accomplishing His will and advancing His kingdom on earth as in Heaven.
  • Teach students to read, understand and trust the Bible, grounding them firmly in truth through a Biblical worldview.
  • Be devoted to evangelism and to prayer without ceasing.
  • Be committed to loving God with all our heart, soul, mind and strength, by pursuing excellence in Spiritual formation, academics, athletics and extracurricular activities all for the glory of God.
  • Teach students to think critically, speak and write clearly and effectively, use technology effectively, develop interpersonal skills, and pursue personal and professional ethics through Biblical literacy and integration.
  • Provide opportunities for students to serve locally and globally, and promote a culture of lifelong commitment to servant-leadership.
  • Influence, engage and transform the culture with truth by promoting the Biblically informed values that are foundational to Western civilization, including:
    • The Gospel messages of sin and salvation through Jesus Christ
    • The redeeming nature of God to transform and heal the human heart
    • The centrality of the Scriptures – both Old and New Covenants
    • The centrality of family
    • Natural sexual morality and lifelong marriage between one man and one woman
    • The sanctity of human life
    • Compassion for the poor
    • A Biblical understanding of human nature
    • An understanding of God’s purposes for limited government
    • Personal, economic and religious freedom
    • Free markets, capitalism and property rights
    • Natural law, and the original meaning of the Constitution and judicial restraint
    • International human rights and the advancement of freedom throughout the world.
  • Prepare students to be leaders of influence in their communities, states, nation and world – through the Church, the family, business, government, education, healthcare, media, the arts, and every area of society.
  • Continue to build and promote your reputation as a leading conservative, Christian liberal-arts university.

Common Taglines

These are taglines we use most often and we highly recommend you try out!

Time to Rise


Transforming Culture with Truth

Courageously Christian


Firestorm Rising

Firestorm Family

University Terminology

Use: Arizona Christian University, University, Westphal Athletic Fund
Avoid: Arizona Christian, College, Westphal Fund