Understanding the ACU brand
The purpose of the brand and style guide is to ensure that the message of the institution is carried consistently throughout all communications produced by the University and its partners. Consistent and proper use of the guidelines will assist in strengthening the public perception and recognition of the University and its mission, vision and overall effectiveness.
Our brand is a combination of what people see, feel, hear, and think about Arizona Christian University. Every time we engage and interact, we are influencing people’s perception of ACU. It is important that we speak with a unified vision and voice to continue to build upon the strength of the brand. The following pages address official ACU color system, university logo, typography and graphic elements.
The purpose of the ACU Brand and Style Guide is to provide the framework for the proper application of the Arizona Christian University visual identity. These guidelines are critical to assisting us in building a cohesive brand, as well as serves as a tool to support the development and implementation of key marketing and communication strategies. The consistent graphical presentation of our visual brand elements will strengthen the portrayal of a unified Arizona Christian University brand to our audiences. These initiatives should reflect the overall purpose of the institution in order to one day become a premier Christian University in the region as well as the nation.